The American Thoracic Society (ATS), established in 1905, is a leading medical association for pulmonary, critical care, sleep, and research professionals, driven by a mission to help the world breathe.
In the past decade, the Society has grown as a professional hub, with an increased membership and ever-evolving demand for resources and services in the global fight against respiratory diseases. To reflect this transformation into an innovative and multi-disciplinary organization, the ATS has undergone an ambitious rebrand exercise. As an integral part of the creative services team, I was tasked with providing art direction for the Society's new identity system, while also providing production and design support for various conference and marketing operations.
In the past decade, the Society has grown as a professional hub, with an increased membership and ever-evolving demand for resources and services in the global fight against respiratory diseases. To reflect this transformation into an innovative and multi-disciplinary organization, the ATS has undergone an ambitious rebrand exercise. As an integral part of the creative services team, I was tasked with providing art direction for the Society's new identity system, while also providing production and design support for various conference and marketing operations.
Creative Direction:
Dorcas Gelabert, Publiq Group
Dorcas Gelabert, Publiq Group
Art Direction and Design:
Benjamin Asbell, Sonja Wilder
Benjamin Asbell, Sonja Wilder
Image credit: Event Photography of North America Corporation (EPNAC)
