Watson Dry Eye Center - Full Rebranding Package
I was approached by the team at Watson Dry Eye Center in Raleigh, North Carolina to create and deliver a refreshing, eye-catching brand aesthetic across their marketing material. The team wanted to emphasize healing and aqueous imagery throughout their brand, and this was interpreted through a minimal color palette, bubbly, curved shapes, and — most importantly — the teardrop. I sought to create a cohesive visual package that stood out as welcoming and refreshing, yet professional and informative.